https://rothman.one/notes/ Case studies and thinking on SEO and AEO. en https://rothman.one/notes/aeo-citation-outreach-case-study/ https://rothman.one/notes/aeo-citation-outreach-case-study/ Tue, 03 Nov 2026 00:00:00 GMT An AI writing SaaS had zero AI-answer mentions tied to outreach placements in June. By October those placements accounted for 206 mentions, 30% of all AI-answer mentions for the brand, and helped push its AI share of voice from 22% to 26%. https://rothman.one/notes/keyword-cannibalization-case-study/ https://rothman.one/notes/keyword-cannibalization-case-study/ Thu, 29 Oct 2026 00:00:00 GMT A keyword cannibalization problem cost 122K monthly clicks. The three-phase fix grew traffic to two product pages from 14.5K to 82.7K in three months.